TrendForce, a research firm, has said that Apple may discontinue the 128GB storage configuration for the iPhone 15 Pro Max due to a price increase. The iPhone 15 Pro Max is expected to start at $1,199, which is $100 more than the starting price of the iPhone 14 Pro Max. TrendForce believes that Apple will discontinue the 128GB configuration in order to maintain profitability.
The 128GB storage configuration is the most popular option for iPhone buyers, but it is also the least profitable for Apple. The higher storage configurations, such as the 256GB and 512GB options, are more profitable because they require more expensive components.
TrendForce also said that Apple is expected to increase the storage capacity of the iPhone 15 Pro Max to 256GB as the standard configuration. This would make the iPhone 15 Pro Max more competitive with other high-end smartphones, which typically start at 256GB of storage.
The iPhone 15 Pro Max is expected to be released in the fall of 2023. It will be powered by the A16 Bionic chip and will feature a 6.7-inch OLED display with a 120Hz refresh rate. The phone is also expected to have a triple-lens rear camera system and a 12MP front-facing camera.
The price increase for the iPhone 15 Pro Max is likely to be unpopular with consumers. However, it is possible that Apple will offer discounts on the phone through carrier deals or other promotions.
Only time will tell whether Apple will discontinue the 128GB storage configuration for the iPhone 15 Pro Max. However, TrendForce’s report suggests that it is a possibility. Consumers who are interested in buying the iPhone 15 Pro Max should be prepared for the possibility of a higher price tag.